diff --git a/release.sh b/release.sh
index cbe824d..8281ca4 100755
--- a/release.sh
+++ b/release.sh
@@ -1,9 +1,14 @@
 #!/usr/bin/env bash
 set -euo pipefail
 
-tox --recreate
+poetry install
+poetry run tox --recreate
 
 rm -rf dist/
 poetry build
 
-# TODO: automate releases on tag builds of travis
+echo "Set these environment variables if you wish to not be pestered:"
+echo "export POETRY_PYPI_TOKEN_PYPI=my-token"
+echo "export POETRY_HTTP_BASIC_PYPI_USERNAME=username"
+echo "export POETRY_HTTP_BASIC_PYPI_PASSWORD=password"
+poetry publish --no-interaction